That said, Amazon is not afraid to explore and create new customer experiences. This is surely the most audacious experiment from them in a while.
Amazon Go, allowing in only people with the store’s smartphone app.Inside is an 1,800-square foot mini-market packed with shelves of food that you can find in a lot of other convenience stores.But the technology that is also inside, mostly tucked away out of sight, enables a shopping experience like no other. There are no cashiers or registers anywhere. Shoppers leave the store through those same gates, without pausing to pull out a credit card. Their Amazon account automatically gets charged for what they take out the door.