View profile

The Fix - an ecommerce newsletter | July 11th 2022

The Fix - a newsletter for home furnishing ecommerce managers
The Fix - an ecommerce newsletter | July 11th 2022
By James @ The Fix • Issue #8 • View online
Hey there! If you are a regular reader, hello again. If you are new to this newsletter, a warm welcome!
Ok, let’s get to it…

🛋 Home furnishing retail news
📐 Ikea adds space visualisation tool to its app
🇮🇪 Wayfair launches in Ireland
🇬🇧 Dyson unveils its second UK store at The Trafford Centre in Manchester -
🛒 Ecommerce News
↩️ Just keep your returns: Stores weigh paying you not to bring back unwanted items
🗓 Amazon is reportedly hosting a second major Prime-exclusive shopping event this year
👗What Chinese media reveals about Shein’s secretive operations
A Focus on TikTok
TikTok is a short-form, video-sharing app that allows users to create and share short videos. Despite concerns that the Chinese-based company may not have user’s best privacy interests at heart, it has taken the world by storm.
Having crossed a significant milestone of 1 billion active users, creating videos that include product sharing and reviews, expanding into ecommerce seems inevitable (with stumbles along the way - see below), which will have both repercussions and opportunities for retailers.
🛍 TikTok tests a dedicated Shop feed that highlights products you can buy now
🎥 Why #TikTokmademebuyit is "central to a new kind of shopping culture"
🤦TikTok shopping plans for US abandoned after disastrous UK experiment
💡Ecommerce Ideas
⚠️ 6 Accessibility Basics Cause 97% of Errors
🚰 Plugging the 14% of revenue leaking from every ecommerce site
🕶 Augmented Reality
📱Mobile AR Users Break the One-Billion Barrier
🏪 New Features Put AR Shopping Experiences Right in Customers' Pockets
📈 Data, trends & reports
📦 Shoppers who use AR less likely to return purchases
🏠 Why now is the time for home & garden retailers to embrace Visual Commerce
🥲 Retail vs online: the current feelings and expectations of European shoppers
📊 Gen Z in five charts
📺 State of eCommerce Advertising Report
Wrap up
Wow, you’re still reading! Hopefully you got some value from this issue. If you have any questions or ideas, just reply to this email.
Until next time… 👋
About me
I’m James Lewis, the Chief Operating & Product Officer at Fixtuur, the Visual Commerce platform for home & garden retailers & brands.
Did you enjoy this issue?
James @ The Fix

A newsletter for home furnishing ecommerce managers & marketers, exploring how new technologies are changing the landscape.

In order to unsubscribe, click here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Fixtuur, 7 Christie Way, Christie Fields, Manchester M21 7QY, United Kingdom